09 Jun
The New to Way to Unsubscribe
Recipients of unwanted email messages have found a new way to unsubscribe from lists: Hit the “Spam” button. Major ISPs are now (or in Yahoo’s case will soon be) using Feedback Loops to communicate complaints back to the message sender. What does this mean to email marketers? It means they need to rethink the way they display their unsubscribe link.
More: continued here