How to run a successful reciprocal link campaign Posted By : Amit Chakraborty
Reciprocal linking is a process to establish mutual link between two websites to ensure mutual benefit i.e. traffic, search engine enclosure. It is an important and crucial part of the SEO process because Search engines uses link popularity algorithm (depend upon the number of links that point to a particular page of a website and the title of the link) to rank websites for relevancy.
More: continued here